Cebuana Lhuillier Jewelry has announced its biggest nationwide sale for the year, offering as much as 30 percent off on its jewelry items.


In a statement, Cebuana Lhuillier Jewelry together with its premium line Just Jewels will conduct nationwide Gold Rush Sale from the 15th to the 20th this month, November. The Gold Rush Sale offers five percent off on all items from Cebuana Lhuillier branches and up to 30 percent off on its premium line and Just Jewels, as well as on e-commerce platforms.

The sale includes jewelries offered in all of Cebuana Lhuillier’s 2,600 branches, as well as in selected Just Jewels and Cebuana Lhuillier Jewelry Premium outlets nationwide. The company will also hold live selling online via its online platforms.

Cebuana Lhuillier President and CEO Jean Henri Lhuillier said the upcoming sale is a good opportunity to start building a solid jewelry investment. “With the easing of quarantine restrictions and with impeding bonuses coming this Holiday season, customers are expected to splurge on buying presents for their selves and their loved ones. While others will gravitate towards purchasing luxury items, the best kind of investment is one that does not depreciate in value, like gold jewelry,” said Lhuillier.

Lhuillier noted of a misconception that investing in jewelry is expensive and reserved only for the privileged. “The truth is that there are many ways to build a collection—coming from trusted sources like jewelry shops, pawnshops, and with the advent of digital selling, even in online stores; and with a range of prices depending on your budget. Truth is, there is no better time to start investing in jewelry than today,” he said.

Through the years, Lhuillier said, the value of gold was always on an upward trend. “While it’s trendy to go for the latest gadgets or high-end phones every year; it’s better to invest in jewelry which will serve its owners well especially during times of need,” he stressed.

Over the years, he said, gold was able to maintain its value in the market. Unlike other investments that are susceptible to inflation, gold and other precious metals perform well even when the economy is bad.

Source: Manila Bulletin (