The Philippine Fisheries Development Authority (PFDA) has set up isDA ON THE GO (IOTG) retail markets in several areas within the National Capital Region (NCR) to sell affordable fish products.

In a statement, PFDA said the iOTG team went to seven locations within Metro Manila to sell around 500 kilograms of affordable fish and fishery products (i.e., bangus, tilapia, galunggong, pampano, lapu-lapu, maya-maya, salay ginto, tanigue, tuna, shrimp, and squid).

This, according to PFDA, is part of the expansion of the agency’s iOTG Flagship Project.

Launched in 2019, iOTG is a program of PFDA that is part of the “Kadiwa ni Ani at Kita” marketing initiative of the Department of Agriculture (DA).

Photo from Department of Agriculture

To recall, “Kadiwa ni Ani at Kita” targets to lower the price of basic agricultural products, such as marine products, by providing a direct link between farmers and fisherfolk to the identified communities.

Locations where iOTG were recently set up are Angela Village Basketball Court, Brgy. Talon Kuatro; Pamplona Park Subdivision, Brgy. Pamplona Dos; and Cittadella Executive Village, Brgy. Pulang Dos in Las PiƱas City, Multi-purpose Court, Chico Street, Brgy. Quirino 2A; Brisbane Court, Vista Real Subdivision, Brgy. Matandang Balara; and Don Antonio Heights in Quezon City, and Parkside Villas, Newport in Pasay City.

Some of the fish traders from PFDA-NFPC Market Associations who took part in this endeavors were Navotas Fish Port Complex Market 2 Stall Owners Association, Inc. (Boy & Girlie Corp., Rubenel Fish Broker, Inc., St. Joseph Fish Brokerage, Inc., Jeamboy Fish Consignacion); Manila Fish Dealers Association (Jazel Seafoods Dealer, Bomer-Passan Fish Dealer, Tanwill Fish Trading); Markets 3, 4, 5 Fish Traders Consumer Cooperative (Camua Fish Dealer, Connie’s Fish Dealer, Joe Fish Dealer & Trucking Services); RBL Fishing Corporation and Mercidar Fishing Corporation.

Source: Manila Bulletin (