Jollibee Foods Corporation is planning to open more branches of its flagship Jollibee restaurant across Europe, the Middle East, and Asia (EMEAA) following the success of the 11 new stores in the first half of 2021.

“As many parts of the world continue opening up, especially in the Europe, Middle East, Asia, and Australia (EMEAA) Region, consumers look for new and unique moments to bond with their family and friends,” said JFC President for EMEAA Dennis Flores.

In line with the Jollibee Group’s push for accelerated international expansion, its flagship brand Jollibee opened 11 new stores across Europe, Middle East, and Asia. In the photo is Jollibee’s opening in Leeds, UK, where a long queue formed before opening.

He added that, “We’re glad that consumers in these markets have warmly welcomed Jollibee. We are also delighted to see that the love for Jollibee and our world-famous Chickenjoy has no borders as more and more local customers patronize our products.”

Recognizing the United Kingdom as a key market for expansion in Europe, Jollibee opened two new branches in the center of Reading on Broad Street and in Leeds.

It also recently opened its first store in Madrid, Spain, to thousands of customers patiently waiting in line during opening day.

The Jollibee Group plans to open 50 stores in Europe in the next five years, focusing on UK, Italy, and Spain.

Jollibee’s Riyadh Gallery Mall opening saw locals comprising a quarter of customers on opening day, which then grew to almost half of customers on its second day. On top of bestsellers such as Chickenjoy, product innovations such as Jolly Wrap and Spicy Chickenjoy have attracted more local patrons in the Middle East.

In the Middle East, Jollibee opened new restaurants at the Villaggio Mall and City Center Mall, both located in Doha, Qatar, and at the Riyadh Gallery Mall in Saudi Arabia.

In Jollibee Riyadh Gallery Mall, locals comprised a quarter of customers on opening day and grew to almost half of customers on its second day – continuing a trend of more mainstream customers patronizing Jollibee across the Middle East region.

Customers patiently lined up for Jollibee’s first store in Causeway Bay, Hong Kong. Causeway Bay is known to be the world’s second most expensive shopping street.

For its expansion plans in East Asia, Jollibee opened two new stores in Hong Kong through its franchisee.

One is located at Causeway Bay, the second most expensive shopping street in the world; and the other restaurant is located in Wanchai Road, a popular district with over six hundred thousand workers, shoppers, and commuters.

Half of Jollibee Hong Kong’s customers are now locals, with some stores such as Wanchai Road having majority local customers.

Jollibee said it plans to open more new stores across EMEAA as it aims to become a major player in the region’s quick-service industry.

Source: Manila Bulletin (