Jollibee Foods Corporation has opened the first Jollibee store in Spain right at the heart of Madrid at Puerta del Sol, Calle Arenal—one of its biggest openings in Europe.

In a statement, Jollibee said its debut in Spain comes as the brand continues to expand its current network of more than 1,400 restaurants worldwide, including cities such as New York, Rome, London, Los Angeles, Dubai, Singapore, and Hong Kong.

Inaugurating Jollibee’s first store in Spain was Philippine Ambassador to Spain Philippe J. Lhuillier (middle-left), together with Jollibee Europe Business Head Adam Parkinson (right) and Jollibee Spain General Manager Clara Breda (left).

Jollibee Madrid is the brand’s largest restaurant in Europe, with a capacity of about 200 diners, and showcases new design features, including a full-size indoor palm tree in a large two-storey dining room.

“Our entry into Spain is a major milestone in Jollibee’s history and our international expansion,” said Jollibee Group Chief Executive Officer Ernesto Tanmantiong.

Jollibee Group CEO Ernesto Tanmantiong

He added that, “The heartwarming reception to our opening in Spain inspires us in our journey to bring our much-loved Chickenjoy to more countries in Europe, and is in line with our vision to become among the top five restaurant companies in the world.”

Jollibee Europe, Middle East, Asia, and Australia (EMEAA) President Dennis Flores said “Our first restaurant in Madrid is an important step in our European expansion, especially as we grow Spain into one of our core markets in the region.”

“With our delicious food, friendly prices, and warm service, we hope to continue enticing more locals to love our food just as we see in other countries across EMEAA,” he noted.

Long lines stretching around the block greeted the Jollibee’s debut in Spain. Thousands of customers patiently queued for a taste of Jollibee’s world-famous Chickenjoy, with the line starting as early as 10 pm the previous day.

Jollibee Europe Business Head Adam Parkinson said “We have worked hard to ensure we were ready to introduce the Spanish people to Jollibee, and to see it come to fruition today was a very humbling moment and a reminder of the opportunity Jollibee has in Spain and throughout Europe.”

The Madrid restaurant introduces Jollibee’s brand redesign for European customers to Spain, aiming to create a memorable experience with bright graphics, bold wall murals, and tiles inspired by woven fabrics.

“After seeing the reception to the opening, I can say that all the work we have been doing for over a year to bring Jollibee to Spain has been worth it,” said Jollibee Spain General Manager Clara Breda.

She added that, “We are confident that Jollibee will become a meeting point for different generations who want to try new experiences and taste our menu with unique flavors.”

To ensure a safe experience for customers, the restaurant features take-out pick-up areas, digital kiosks to facilitate transactions, and hand-washing stations.

Source: Manila Bulletin (