AllDay Supermarket, the fastest growing retail operator in the Philippines, continues its expansion push by opening more stores this year in line with its goal of having 100 branches by 2026.

In a statement, the firm said it will be expanding its presence in Metro Manila with new locations in Mandaluyong and Sucat. These stores are in addition to the 4 stores AllDay Supermarket has opened so far in 2021—Talisay, Bacolod, Cauayan and Sto.Tomas.


AllDay Supermarket has previously announced that in 2022, it will open 10 more stores to grow its network to 45 by the end of the same year. AllDay aims to have 100 locations nationwide by 2026.

“We have always been proud to provide a global standard in our thrust of bringing AllDay to the local supermarket landscape,” said Manuel B. Villar, Jr., Chairman of AllValue Holdings, Inc., AllDay’s parent company.

Villar Group Founder and Chairman Manuel B. Villar, Jr.

He added that, “We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping experience across the country.” “Given our synergy with the entire Villar group of companies, we are confident in our ability to maximize this synergy as we implement our strategy to grow the AllDay store network to 100 locations by 2026,” Villar noted.

To complement its premium store experience, AllDay Supermarket operates its own best-in-class e-commerce platform through The site provides a responsive, secure and fast online shopping experience.

The platform recently migrated to a progressive web application (PWA) format which allows for improved functionality and usability for customers, regardless of whether they use desktop computers, mobile phones or tablets to access the website.

The same e-commerce platform utilizes the full AllDay Supermarket physical store network as last-mile fulfillment centers, expanding each store’s catchment area and capability to serve customers. This e-commerce capability is fully-integrated into the new generation of AllDay Supermarket.

AllValue President Camille Villar

“AllDay will always place importance on innovation especially in our objective of transforming the local supermarket landscape,” said Camille Villar, President of AllValue and Vice Chairman of AllDay Marts, Inc., the owner and operator of AllDay Supermarket.

She noted that, “Digital transformation is of utmost importance, especially in the retail industry. With the increasing adoption of online shopping among Filipinos, we have integrated e-commerce as part and parcel of how we expand our store network.”

“We have already established an elevated in-store customer experience for the brand. Now, we want to ensure that the same experience translates to our online grocery shopping—especially to our new areas of expansion,” Ms. Villar said.

AllDay has filed application for an initial public offering with the Securities and Exchange Commission (SEC) and the listing of its shares with The Philippine Stock Exchange, Inc. (PSE) last August.

Source: Manila Bulletin (