To lure in more international travelers, Philippine Airlines (PAL) has become the first carrier to deploy multi-currency pricing via the Amadeus platform.
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Most international shoppers, 75 percent in all, prefer multi-currency pricing when making cross-border purchases.
However, today’s norm calls for international travelers to book flights in a foreign currency when shopping on an airline’s website.
This is confusing for the traveler and can reduce conversion rates for the airline.
Hence, PAL deployed multi-currency pricing (MCP) through Amadeus’ FX Box platform.
When international passengers shop on PAL’s website they can now choose to have the offer presented in their preferred currency, making the shopping experience easier.
The foreign exchange transaction is fully automated, and the airline receives payment in its currency of choice, eliminating back-office administration.
The service allows the airline to offer an improved customer experience while controlling the exchange rates used.
This is different from many foreign exchange services available today which are managed by the payments chain directly.
With the newly launched FX Box Platform, PAL offers are repriced in the passenger’s currency based on direct access to highly competitive exchange rates.
“Displaying the offer in the traveler’s currency drastically improves the shopping experience and boosts conversion rates,” according to Bart Tompkins, Amadeus’ Managing Director, Payments.
“Imagine a US citizen who’s traveled to Japan and then needs to book a flight to the Philippines. It’s hard for that US traveler to compare the airline’s offer and make a decision when it’s priced in Japanese Yen or Philippine Pesos.”
“By working with Amadeus, we’ve made it easier for international travelers to book our flights in currencies they understand,” explained Wilson H. Go, PAL Chief Information Officer.
“Enhancing the traveler’s payment options with FX Box provides transparency and improves the experience of our travelers,” he continued.
“Making travel simpler and easier through digital innovations is a key priority for PAL as we prepare to add more flights and welcome an increased number of international travelers on our nonstop flights within Asia, to North America, UK, and the Middle East. ”

Source: Manila Bulletin (