As more Filipinos turned to food delivery under the new normal, most food and beverage (F&B) businesses, 92 percent in a thousand, relied on food delivery platforms to either sustain or expand their operations.

And 39 percent depended on food deliveries for the survival of their business.

This was according to the first Grab Philippines’ Trends Report released the other day.

Grab commissioned global research firm Nielsen IQ on the report which took in insights and trends based on the responses of 1,000 respondents, in-depth interviews, and consumer focus groups.

The report also tried to discover what drives Filipinos to try new restaurants and how often they do so.

It turned out that an average Filipino consumer on GrabFood tries 2-3 different restaurants in a month.

About 71 percent of consumers indicated they are driven by a variety of choices, while about half were driven by value for money, promotions, and visual appeal of the food.

When it comes to actual users, families with children are the main consumers of food delivery services with 65 percent of them belonging to the 25 – 44 year-old bracket.

The top food categories Filipinos search for on GrabFood are fast food, pizza and cake.

Hard times in the pandemic seemed to have driven Filipinos’ craving for sweets.

Cake orders grew by 2.6 times in 2020 compared to 2019, according to the report.

Furthermore, coffee & tea orders during breakfast grew by 2.3 times in the comparative period.

Overall, the report highlighted how Filipinos’ F&B consumption behaviors shifted under the nrw normal.

It also showed how the COVID19 pandemic accelerated the adoption of food delivery platforms given the restricted mobility caused by quarantine measures.

The increasing number of consumers ordering meals online is creating opportunities for Grab merchant-partners and they are now looking for ways to expand their online presence both within and beyond the Grab app.

To help merchant-partners grow, the platform introduced ‘Grab Online Shop’, an e-commerce solution tailored for food and beverage businesses.

Grab Online Shop allows merchants to set up and manage their own customisable online ordering website, with comprehensive technical and customer support from Grab.

The Grab app has been downloaded onto over 185 million mobile devices, giving users access to over 9 million drivers, merchants, and agents.

Grab has the region’s largest land transportation fleet and has completed over 4 billion rides since its founding in 2012.

Grab offers on-demand transport services in the region, in addition to food and package delivery services, across 339 cities in eight countries.


Source: Manila Bulletin (https://mb.com.ph/2021/08/30/grab-most-fbs-now-rely-on-delivery-apps/?utm_source=rss&utm_medium=rss&utm_campaign=grab-most-fbs-now-rely-on-delivery-apps)