Listed firm Phoenix Petroleum Philippines Inc. is broadening the base of rewards program that it could extend to customers – and the recent addition to its partner-merchants is food firm Shakeys Philippines.
The oil firm said its tie-up with Shakeys is via lifestyle rewards app LIMITLESS – and this enables the offer of exclusive rewards to customers of both brands.

As explained by Phoenix Petroleum, customers who will download and register to the LIMITLESS app using exclusive referral code, could avail of promo offers – primarily a free P100 Phoenix fuel coupon, if they will gas up for at least P1,000 at participating stations of the Uy-led company.

That promo availment is also offered to members of Shakeys Supercard, as long as they are also registered with the LIMITLESS app.

“The exclusive promo starts on July 8 – and will last until August 7,” the oil firm announced; while emphasizing that the redemption of the free coupon will end on October 6.

According to LIMITLESS Brand Manager Kenneth Ocampo, their company’s aim “remains unchanged – to provide our customers with expanded brand experience, and give them more than what they invest in our services.”

For Vic L. Gregorio, president and CEO of Shakeys Pizza Asia Ventures Inc., he noted that “this partnership between Phoenix and Shakeys for LIMITLESS will bring our loyalty program to the next level.”

He added such rewards program partnership “will definitely add value to our Shakey’s supercard holders,” with him emphasizing that the common goal of both brands will be to whip up that ‘wow factor’ from their customers.

Rendering promotional and marketing rewards to consumers have gone all-out digital during the pandemic; and any cost savings generated by loyal patrons of brands and products are also highly appreciated because many Filipinos needed to tighten their belts because of the financial squeeze arising from the health crisis.

Celina Matias, vice president for Integrated Marketing and Strategies of Phoenix Petroleum, narrated that it has been the oil firm and LIMITLESS that are considerably long-time partners; and with Shakeys joining them, “we are further showcasing how brand collaborations empower and benefit the customers even more.”

She stressed that their target is for the three-tiered synergy of the brands to “create better value for the community we all serve.”

Phoenix Petroleum is the country’s third largest player in the deregulated downstream oil sector – and integrated in its business chains are the convenience store FamilyMart; bitumen facility as well as liquefied petroleum gas (LPG) products.

Source: Manila Bulletin (