AllDay Supermarket’s Personal Shopper Service was cited by Euromonitor International in its February 2021 “Supermarkets in the Philippines – Analysis” as a market leader in providing dedicated shopper programs in the face of the global pandemic.

The supermarket chain introduced the service to provide a safer and more convenient way to shop for essentials during the pandemic as part of its digital transformation.

AllDay Supermarket

Launched on April 16, 2020, AllDay’s Personal Shopper Service operated by employing Viber messaging to forward customers’ grocery lists to personal shoppers, with orders being served within 24 hrs.

In addition, AllDay Supermarket unveiled a number of key digital transformations through the pandemic period of 2020 and 2021, including its own PWA-based e-commerce platform,

AllValue President Camille Villar

“AllDay will always continue to innovate to outpace the local supermarket landscape. Digital transformation is very high on our business priorities in 2021,” said Camille Villar, President of AllValue Holdings which owns AllDay.

She added that, “This credit from Euromonitor is recognition for our drive to put customers first, especially during a difficult time for the country. In addition to our elevated in-store customer experience, we want to ensure that the same cutting-edge experience translates to online grocery shopping.”

AllDay also recently launched an upgraded version of its e-commerce platform which reintroduced its fast, convenient and reliable online grocery shopping experience via a Progressive Web Application (PWA) website interface.

Its online grocery shopping experience is also now available for Android and Apple users. AllDay Supermarket is ready for download on both Apple’s App Store and Google Play.

To provide a safer and more convenient experience to its customers nationwide, each AllDay Supemarket also serves as last-mile fulfillment center for its dedicated e-commerce platform and Personal Shopper Service. This allows grocery shoppers to buy their day-to-day essentials from home.

AllDay Supermarket continues to expand nationwide, now with 33 locations across the country.

Source: Manila Bulletin (