Smart Communications, Inc. (Smart)’s technology solution, Smart Infocast, Wednesday (June 9) reported it has served 1.3 million Filipinos in 800 communities nationwide during the pandemic.

Smart Infocast, a web-based text-broadcasting solution powered by Smart since 2015, enabled public and private institutions and organizations to distribute information within their community during the lockdown.

The service also allowed registered subscribers to send reports and feedback to the system administrator, helping uthorities engage with community members.

In the last five quarters, Smart Infocast broadcasted over 13 million official advisories, reminders, and messages to schools, colleges, and universities, local government units (LGUs), cooperatives and government agencies across the archipelago.

“Our goal is to equip communities with Smart Infocast to access information – from disaster preparedness and response, tourism, local government initiatives, to health and weather reminders and new protocol advisories,” explained Pedro Luis de Guzman, Smart’s Head of Community Solutions & Business Development.

Furtgermore, Smart teamed up with the Department of Education (DepEd) to connect local divisions to their communities and make the flow of information and instruction seamless.

Over 400 partner schools nationwide have used Smart Infocast, helping thousands of students and teachers when they shifted to online learning.

In addition, Smart Infocast is helping 170 Local Government Units (LGUs) respond to emergencies, calamities, and the COVID-19 pandemic.

Smart Infocast is available in the cities and towns of Cagayan De Oro in Misamis Oriental, Digos, and Zamboanga, in Mindanao; Batuan, Pitogo and Carlos P. Garcia in Bohol, Danao, Bantayan, Santa Fe, Lapu-Lapu and Brgy Tisa in Cebu in the Visayas; as well as in the Northern Mindanao provinces, and the provinces of Batangas, Albay, Sorsogon, Catanduanes, Surigao del Norte and Basilan, and Pasig City, among others.

This technology likewise helps local Disaster Risk Reduction Management departments, like those in La Trinidad, Benguet and in Cagayan de Oro, to provide the public with correct information during emergency situations.

“This communication tool helps us reach those without internet access and people who rely only on SMS,” says Nick Jabagat, Head of CDO-City Disaster Risk Reduction Management Department.

The Infocast service benefits cooperatives as well, such as the Cordillera Basic Sector Transport Cooperative and the Bukidnon Pharmaceutical Multipurpose Cooperative (BUPHARCO).
Youth leaders also use Smart Infocast to encourage others to participate in nation-building programs, assist LGUs with information campaigns on COVID-19 prevention, voter registration, vaccination, and combating fake news.

“Even though we have a presence on social media, there are still many people who do not have smartphones and access to the internet,” noted General Santos City’s SK Federation President John Demdam.

Source: Manila Bulletin (