Fruitas Holdings, Inc., the Philippines’ leading food and beverage kiosk operator, continues to aggressively expand its product breadth and community store network as its healthy products are seen to be in demand amid the surge in COVID-19 cases. 

In a disclosure to the Philippine Stock Exchange, the firm said the number of its community stores is expected to reach 50 within a month, on track to hitting 100 before the end of 2021.

Fruitas also recently launched its line of Fruitas Pure 100 percent Cold Pressed Juices naturally made from fresh fruits and vegetables that contain high amounts of nutrients, vitamins, and minerals.

Fruitas Holdings President and Chief Executive Officer Lester Yu

The firm said it is also opening the first standalone Fruitas Creamery, which will sell its line of Fruitas dairy-based ice cream and Soy & Bean soy-based ice cream.

Within the next few weeks and even with the surge in number of COVID cases, Fruitas will open Soy & Bean community stores in the cities of Las Piñas and Marikina and its first franchised community store in Rizal.

Fruitas is using its community store network to expand its delivery service, making CocoDelivery available through its Soy & Bean community store in McArthur Highway, Angeles City, Pampanga to serve the city and neighboring towns.

“The pandemic has required us to adapt to the demands of our customers. We will continue to expand and enhance CocoDelivery,” said Fruitas Holdings President and CEO Lester Yu. 

He added that, “Our community stores, which was conceptualized during these challenging times, now contribute approximately 10 percent of our revenues and we expect this to further increase moving forward.” 

“We will also be offering a wider selection of products to our customers and get closer to them.  As near-term risks from the pandemic remain, we will also further amplify the health benefits of our key products,” Yu noted.

Source: Manila Bulletin (